Why you’re full of sh!t when it comes to social media

By now, you probably know I don’t beat around the bush…and I certainly don’t hold back any punches when it comes to people making excuses.

One area I get so f#cking sick and tired of hearing about is why you can’t get your sh!t together on social media. So I’ve compiled the top excuses business owners use to not produce content, grow their following and put themselves out there online…and I have BUSTED all of them, leaving you with ZERO reason not to start!

Like these guys, I’ve had all the same challenges to face when it comes to growing my social presence, but I haven’t let it stop me and you shouldn’t either – here’s some tough love for those of you who need some straight talking hard advice in order to get your sh!t together and up your game today!

I’m too old to get started on social media

How old is too old? Old is a perspective. I’m forty fucking three years of age and I struggle to use technology too.

It took me almost 20 minutes to work out on my own how to launch an Instagram live and I still needed a fucking millennial to do it for me. Age is irrelevant, and if you think it’s a barrier you’re already gone.

It’s not how old you are, it’s how you think. It’s not the number, it’s the number of times you keep trying.


I don’t have time to work on my business and produce content

Watch our vlog. There is time, time is just a bullshit excuse that is used by people to justify the things they can do but can’t be bothered.

Everyone has the same 24 hours in the day, including myself. Einstein had the same 24 hours, Steve Jobs had the same 24 hours, Elon Musk has the same 24 hours, Oprah Winfrey has the same 24 hours…time is a bullsh!t excuse.

It’s never a question of time, it’s never a question of resources – it’s a question of resourcefulness and prioritisation, and the ability to plan and identify the things that are most important and then being able to execute while ignoring all of the noise around that wants to distract you and take your time, your oxygen and your energy to get you to focus on drama rather than productivity and producing the things that need to be done.

There is time, you’re full of sh!t.

I can’t keep up with the changes and the algorithms on social media

Neither can I, but I keep producing anyway.

The platforms change their algorithms like I change my underwear…at least once a week…I’m kidding, at least every day, sometimes twice a day.

They are constantly changing the algorithm but that is not an excuse to stop and it’s not an excuse to slow down. Whatever the algorithm changes are, I look at strategically placing content to take advantage of it. Changes in the algorithm do nothing more than amplify the goal and the purpose of what a social media platform is here to do, which is to create a connection. To connect people, to change people’s lives and to make the world feel better than it did yesterday. Be that type of content and you will fucking dominate.


No one is engaging with my content, so what’s the point?

The point is your content sucks. That’s the reason why no one is engaging with it.

And it’s only going to get better if you keep producing content but you won’t keep producing content if your whole goal is for people to interact with it. Because if that’s your goal then you’re looking at the vanity not the sanity. You should be focused on producing content that actually serves people.

People will only watch things that will help them. People will only watch things that entertain them. People will only watch things that will serve them to achieve more or have more of what’s already important to them.

If you’re not tuned in to what people want then you’ve missed the whole f#cking point of what social media is all about. Social media is about the connectedness of things that are important, the social connection with media is about trend. It’s about providing education, information and entertainment for people in a timely manner that hits the mark on where they are in their life right now.

I don’t have money to spend on social media

Neither did I when I first started. We produced The Social Experiment (LINK UP) on a minimal budget with one filmmaker without spending barely any money. I did all the community management myself.

It’s not about money, it’s about content. If you don’t have money then chances are you have time, and there’s even more of a chance you have a f#cking phone.

You don’t need money to produce content, all you need is a phone and the internet. There are free apps that actually help you create content so just start.

I’m too scared to produce video because I don’t want to be on camera

Good. You should be scared. Fear prepares you, it forces you to take the preparation that’s required in order to achieve and push through the thing that you’re trying to do. Being scared is what will force you to prepare and help you hone your craft. It will help you study harder, it will help you apply yourself more and give you the skills, knowledge and experience that’s required to present well on camera.

If you look at the first video I ever did, it took me seven-and-a-half-hours to produce 3.5 minutes…and I had a script! I was terrified, I was scared, I looked like shit on camera, I was balding, I was fat and I couldn’t get my words in a specific order – I was sweating like a pig but I still did it anyway.

It’s about not getting to a point where you’re absent of fear. It’s getting to a point where you do it regardless of the fear because your priorities are more important, your purpose is more important, your mission is more important than you dwelling on the emotion of being scared like a little b!tch.

Do it anyway and you will find over time as you expose yourself to the very thing that made you afraid, it will no longer produce fear, it will produce excitement and inspiration, and one day you will wake up and that very thing that you were afraid of will drive you to be even better every single day. Go and video yourself today…in the shower – kidding!

Now that we’ve got those excuses out of the way, are you ready to set your social media on fire.

Good, coz now the work really begins! In the Fast Growth Summit Social Media Series you will learn how to use social media to grow your following, your brand, your business and your revenue!

As I’m sure you’re aware social media has absolutely changed the way I do business in every way, resulting to multi-million dollar revenues and explosive brand exposure all over the world. The best part is, I’m going to share how you can create that for your business too at Fast Growth Summit.

But seats are limited and every event we run DOES sell out.

This is something you don’t want to miss out on. Secure your spot, in a city near you now.

If button doesn’t work, go to http://bit.ly/2pPOURT


Kerwin Rae