Why I structure my time surgically

Something I’m asked a lot is, ‘What does your schedule look like?’

The other day someone asked my PA what my schedule looked like and her honest response was, ‘It looks different every week but what I will say is, if you saw it you’d pass out!’

My diary is sick, it’s crazy, but I have developed myself and conditioned myself over an extended period of time to deal with higher and higher levels of intensity and pressure and workload.

What I will tell you is, my diary is just very full.

And by full, I mean every minute of the day is structured from the minute I get into the office until the minute I leave at the end of the day. This means that no matter what is going on, I know exactly where to go, where I need to be.

I have very few breaks because I don’t need them. I have a break for lunch, which often times is me having a meeting with someone.

My time is scheduled by the support people I have around me. I ensure I’m completing the tasks on a daily basis, goals on a weekly basis and the priorities on a quarterly basis that allow me to move forward on priorities I have set for that year – and the mission that I’m working towards in that decade.

I will tell you I set 3 tasks to do each day, 5 goals every week, all pulled down from the year’s priorities. I do give a copy of my schedule to clients that do Nail It and Scale It, but all you see is a diary that is very full.

When there is a break between appointments and I do have a pocket of time, I use it to connect with the rest of the team and the talent, and maybe fit some video approvals in.

I can literally work 1 week, 2 weeks, in some cases up to 7 weeks straight in highly structured, highly disciplined high pressure scenarios, and be able to do it  in a very functional and healthy way.

But don’t worry about what I’m doing, worry about what you’re doing and look at what you need to do to move on to the next level.

Wait, let’s step that back.

Start working on a series of 3 to 5 priorities that you’re working towards every single year. Big priorities, big goals, divide them into each quarter. Break those priorities down into each week, and then down into daily tasks.

If you can do that,  your time will be structured, you’ll be able to get done in a day what most people can do in a week. I can do more in a day than most people can in a week, and in some cases 2 weeks, because I do structure my time so surgically.

Yeah, get into it!


Kerwin Rae

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