You know what, when people engage with you on social media it has nothing to do with how old you are or who you are, your background or your ethnicity.

It has everything to do with how much of value you provide to your market.

Social media has this beautiful way of organically spreading information that people like and you don’t have to be the most popular kid in school in order to get an incredible reach.

All you have to do is focus on producing high quality content, value added content, something that’s actually going to serve people.

To me it’s not about competition. It’s about service.

Stop looking at yourself as a competitor in a market where you’re competing with everyone else’s attention. I know in truth that you are but the reality is it’s not a game of competition. It’s a game of service, and the people that can serve at the highest level with the most amount of value, they are the ones that will win when it comes to social media.

Find a way to give, just find a way to give. Give, give, give.

Don’t do this to make money. That’s not to say that you can’t make money but here’s what I’ve learned about making money. When you focus on the things that when they’re done well, as a natural consequence they’ll produce money, and life becomes easier.

I see one of the biggest mistakes that people make is they focus on trying to make money and when you focus on trying to make money, you literally start to sacrifice your morals and ethics in order to get the things that’s most important to you. If you’re doing that then you’ve completely misunderstood the game from the get-go.

Be of service, add value.

Hope that helps.