This week in media news, Instagram improves working relationships with brands and influencers, and Pinterest’s future is looking more commercial.


Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
Kerwin


Facebook is stepping up its game against fake followers

  • Facebook has started launching legal action against companies that are selling fake followers
  • Facebook reported that they “filed a lawsuit in US federal court against four companies and three people based in the People’s Republic of China for promoting the sale of fake accounts, likes and followers”
  • You can read the full article here

Source: Facebook Newsroom


Twitter is testing an option that will allow users to hide tweet replies

  • Twitter is testing an option to hide selected tweet replies as reported by Social Media Today
  • Twitter is also giving users the option to see these hidden tweets if they choose. Seems as though Twitter wants to keep an aspect of transparency with this new feature 

Source: Social Media Today


LinkedIn has added some new tools to help job seekers

  • LinkedIn is rolling out a bunch of new features to better help job seekers find jobs, including:
    • Instant job notifications, providing you’ve told LinkedIn that you’re actively seeking, as soon as a job is posted, you will receive a push notification
    • A feature that provides a quick look at specific job titles and the top skills that those people have
    • There will also be a side module which will highlight the top ten companies that are hiring for a role

Source: LinkedIn  


New Instagram feature will improve how brands work with influencers

  • Called ‘Branded content ads’, the feature will let brands control the way influencer made content is advertised
  • Social Media Today says “Branded content ads let the advertisers promote these Instagram posts just like they would any other ad”

Source: Ad Age


Reddit is testing an option that allows users to tip creators

  • Reddit is currently testing an option that would let users tip creators with the options of a $3, $5, $10, or ‘other’ tip that goes up to $100
  • Currently, Reddit is taking a 18.5% cut of the tip
  • This could work in Reddit’s favour, seeing more users pump more content out, and encouraging users to promote their on-platform presence

Source: Social Media Today 


Pinterest is working on becoming more commercially friendly for brands

  • Pinterest will add a ‘more from this brand’ section, to appear after someone expands an image
  • This will showcase more products to audiences who are already interested in one of the brand’s items

Source: Social Media Today 

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