This week in media news, new features and guides for Creators on Instagram and TikTok and Facebook launches Work Groups.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Instagram’s new creator guide to Stories

  • Instagram recently released a guide for tips and tricks to creating interactive Stories
  • It includes tips from types of stories to create, the design of stories, how to interact with your audience, and special tricks for the advanced Creator
  • Check out the full guide here

Source: Instagram 


Facebook launches new group type – Work Groups

  • Work groups will allow members to send messages to each other without being Facebook friends
  • It will also only show your work-related information on your profile to members
  • Admins can change back and forth from General and Work group types at any time

Source: Social Media Today


YouTube’s ads have new visual options

  • Shopping ads will appear in YouTube’s search results. These ads won’t be directly connected to any videos but will be based on consumer interests
  • Action ads will also have the option to have site link extensions like a landing page. This means you will have a few links within your ad to redirect consumers

Source: Social Media Today


‘Share to TikTok’ option added to third party apps

  • TikTok for Developers has connected with a few third party apps and developers to allow Creators to upload directly to TikTok from their editing platform
  • This includes apps like Adobe Premiere Rush, Fuse.it, Medal.tv and more

Source: TikTok


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