This week in media news, Facebook Pages adds a new feature to stories and visual search trends look like they’re going to boom in 2019!

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Facebook Pages add new call to action stickers on stories

  • Social Media Today has reported that Facebook is rolling out a new set of call to action buttons which they are rolling out to pages.
  • These new CTA stickers include: “book now”, “shop now”, “call now” and “get directions”
  • The stickers are the same CTA buttons available on the main header on business pages

Source: Social Media Today


Google’s featured content now anchors the reader to the expert that they’ve featured

  • Search Engine Land reports that Google’s featured content will now take users to the exact spot of the answer, rather than simply linking the user to the page
  • If your content is a part of Google’s featured content this could impact metrics such as: conversion rates and ad clicks

Source: Search Engine Land


Google continues to develop their visual search engine, Google Lens

  • According to Google, Google Lens can now identify one billion products
  • Google Lens can also now identify text in images and copy it over to other applications. For instance, you can take a photo of a recipe and it will copy and paste the ingredients over to your shopping list

Source: Google Blog


 

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