The Social Media Wrap – 7th December 2018

This week in media news, stories are still making waves across several platforms, and Instagram tests more new features

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

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YouTube reveals more about YouTube stories

• YouTube has announced that their version of stories is available only to creators with 10k+ subscribers
• They stay up for 7 days and creators can add text, music, filters, stickers and more

Source: YouTube Creators

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YouTube has announced that videos will now auto play in the home tab

• The videos will auto play on mute, with captions
• YouTube has already seen longer view rates and better engagements on videos that are discovered this way

Source: Social Media Today

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Instagram testing an option to side scroll on the feed

• Riding off the success of stories, Instagram is trialing an option to side scroll through your feed
• The motion is similar to how you advance through and browse stories
• The feature will reportedly be optional

Source: Social Media Today

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You can now select who sees your stories on Instagram

• You can now restrict the audience that views your Instagram stories to a private group
• Select people can be added to your ‘close friends’ group

Source: Social Media Today

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Facebook tests new option to allow users to block specific words from their timeline

• To give users more control over what they see in their timeline, a new keyword blocking feature is being tested
• This would remove comments that include the selected phrases

Source: Social Media Today