Advertising seems to be the flavour of this week, with Facebook, Twitter and YouTube rolling out new ads features. And you might notice a drop in your followers as Twitter does another round of purging fake profiles.

Will you be implementing any of these into your digital marketing strategy? I’d love to hear your thoughts, post in the comments below:

Kerwin


Facebook stories ads are now available to all marketers

  • Marketing Land announced Facebook stories are now available to everyone
  • The story ads will have all measuring capabilities and targeting options that feed ads have

Source: MarketingLand


Twitter makes in stream video ads widely available

  • Twitter is now allowing publishers from all over the world to run in-stream ads on their organic videos
  • Ad revenue from this is double in the first half of this year compared to the first half of 2017

Source: AdWeek


Facebook announces new, more targeted in-stream ad solutions

  • The new In Stream Reserve allows publishers to buy ad spots in advance, to be placed within the streams of the most engaging, high quality video content
  • According to Mobile Marketer, more than 70% of In Stream Facebook ads are viewed to completion, and most people watch with the sound on

Source: Marketing Dive


Twitter changes account creation rules and cracks down on fake accounts

  • Twitter is has removed a large number of inactive profiles, including spam profiles. Some people may see large drops in follower counts

Source: Social Media Today


New YouTube ad updates

  • Youtube are making their ads more actionable by adding new features that allows users to do this such as; download an app and book a holiday

Source: Google


 

 

Kerwin Rae

Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd
Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae
Kerwin Rae

Latest posts by Kerwin Rae (see all)

Related Posts

Pin It on Pinterest