THE SOCIAL MEDIA WRAP – 5TH APRIL 2019

This week in media news, Gmail adds new productivity tools, LinkedIn makes another unsurprising addition, and are you selling your product to the $10B marketplace?

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

From April 30 you won’t be seeing Facebook ad relevance scores

Social Media Knowledge has reported that Facebook is removing ad relevance scores in favour of three new scores which they hope will be more relevant
- Quality ranking – Your ad’s perceived quality compared with ads competing for the same audience
- Engagement rate ranking – How your ad’s expected engagement rate compared with ads competing for the same audience
- Conversion rate ranking – How your ad’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience

Source: Social Media Knowledge

Gmail turns 15 and adds handy features to celebrate

Some of you may already have noticed Gmail’s predictive text which helps you write your emails
You will now also be able to schedule emails which will come in handy so you never forget to send that email

Source: Social Media Today

Business Insider says Instagram’s native checkout will bring in $10B USD in revenue

In case you haven’t heard, Instagram is now allowing consumers to make purchases directly within the app, a move that analysts say will generate $10B USD of revenue for the company in 2021
This addition is a huge move for e-commerce

Source: Business Insider

Snapchat bitmojis are playing with location check-ins

Researchers have noticed Snapchat is testing a feature where users can place their bitmojis on locations to signify they are checking into a location – similar to check-ins on Facebook, or if any of you remember it, Foursquare.

Source: The Verge

You can now upload documents on LinkedIn posts

To spark engagement, you can now upload documents such as powerpoints or PDFs to a LinkedIn post
This is a great opportunity for professionals to share conference notes/presentations to share knowledge with their following

Source: LinkedIn

Zuckerberg announced that Facebook wants to look into options that highlight high quality journalism

Mark Zuckerberg hosts a series of discussions about the future of technology and society on his Facebook
Zuckerberg recently published a video discussing how Facebook is looking to innovate the way they currently work with media outlets/journalists

Source: Facebook

Why exactly do you see what you see on your Facebook Newsfeed?

Facebook has announced they are rolling out a new “Why Am I Seeing This?” tab
This tab will give users a break down of why they are seeing particular posts in their newsfeed
This is an opportunity for users to understand their feed’s algorithm

Source: Facebook