This week in media news, Gmail adds new productivity tools, LinkedIn makes another unsurprising addition, and are you selling your product to the $10B marketplace?

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


From April 30 you won’t be seeing Facebook ad relevance scores

  • Social Media Knowledge has reported that Facebook is removing ad relevance scores in favour of three new scores which they hope will be more relevant
    • Quality ranking – Your ad’s perceived quality compared with ads competing for the same audience
    • Engagement rate ranking – How your ad’s expected engagement rate compared with ads competing for the same audience
    • Conversion rate ranking – How your ad’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience

Source: Social Media Knowledge


Gmail turns 15 and adds handy features to celebrate

  • Some of you may already have noticed Gmail’s predictive text which helps you write your emails
  • You will now also be able to schedule emails which will come in handy so you never forget to send that email

Source: Social Media Today


Business Insider says Instagram’s native checkout will bring in $10B USD in revenue

  • In case you haven’t heard, Instagram is now allowing consumers to make purchases directly within the app, a move that analysts say will generate $10B USD of revenue for the company in 2021
  • This addition is a huge move for e-commerce

Source: Business Insider


Snapchat bitmojis are playing with location check-ins

  • Researchers have noticed Snapchat is testing a feature where users can place their bitmojis on locations to signify they are checking into a location – similar to check-ins on Facebook, or if any of you remember it, Foursquare.

Source: The Verge


You can now upload documents on LinkedIn posts

  • To spark engagement, you can now upload documents such as powerpoints or PDFs to a LinkedIn post
  • This is a great opportunity for professionals to share conference notes/presentations to share knowledge with their following

Source: LinkedIn


Zuckerberg announced that Facebook wants to look into options that highlight high quality journalism

  • Mark Zuckerberg hosts a series of discussions about the future of technology and society on his Facebook
  • Zuckerberg recently published a video discussing how Facebook is looking to innovate the way they currently work with media outlets/journalists

Source: Facebook


Why exactly do you see what you see on your Facebook Newsfeed?

  • Facebook has announced they are rolling out a new “Why Am I Seeing This?” tab
  • This tab will give users a break down of why they are seeing particular posts in their newsfeed
  • This is an opportunity for users to understand their feed’s algorithm

Source: Facebook


 

 

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