This week in media news, Facebook removes likes and adds CTA options to Stories ads, and YouTube adds new comments filters.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook begins hiding like count in Australia

  • Following Instagram’s lead, Facebook has hidden the number of likes on posts.
  • The test has begun in Australia on mobile devices, with the possibility of extending worldwide and onto the desktop.

Source: Social Media Today.

YouTube adds new comment filters

  • YouTube creators can search the comments section of their videos, and filter by options such as “comments I haven’t responded to” and “contains questions”, among others.
  • The feature can be found in YouTube studio on desktop, and YouTube hopes to expand by adding more filters in the future.


Facebook adds “Send Message” CTA to Stories Ads

  • Businesses can add a “send message” prompt to their Stories ads, that will allow viewers to transition to the brands DM’s without leaving the app.
  • The feature appears as a small button at the bottom of stories, with arrows to indicate the viewer should swipe up to message.

Source: MarketingLand.


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Kerwin Rae