This week in media news, Facebook removes likes and adds CTA options to Stories ads, and YouTube adds new comments filters.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Facebook begins hiding like count in Australia

  • Following Instagram’s lead, Facebook has hidden the number of likes on posts.
  • The test has begun in Australia on mobile devices, with the possibility of extending worldwide and onto the desktop.

Source: Social Media Today.


YouTube adds new comment filters

  • YouTube creators can search the comments section of their videos, and filter by options such as “comments I haven’t responded to” and “contains questions”, among others.
  • The feature can be found in YouTube studio on desktop, and YouTube hopes to expand by adding more filters in the future.

Source: Google.com.


Facebook adds “Send Message” CTA to Stories Ads

  • Businesses can add a “send message” prompt to their Stories ads, that will allow viewers to transition to the brands DM’s without leaving the app.
  • The feature appears as a small button at the bottom of stories, with arrows to indicate the viewer should swipe up to message.

Source: MarketingLand.


 

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Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd
Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae

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