THE SOCIAL MEDIA WRAP – 31ST MAY 2019

This week in media news it seems that social media companies are getting more comfortable stepping out of their comfort zones with branded phones and AR devices on the horizon.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

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Facebook sees decline in average time spent on platform while Instagram sees the opposite

• An analysis from eMarketer has shown that over the past 5 years, people are spending less time on Facebook
• Instagram has seen an opposite effect and is projected to see a rise in time spent on the platform

Source: Social Media Knowledge

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TikTok’s parent company reportedly working on their own phone

• ByteDance, the company behind TikTok is reportedly working on their own mobile phone, to be pre-loaded with their own apps

Source: C Net

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Facebook removes staff incentives for selling political ads

• Facebook has stated that employees will not receive commissions for selling political ads, ahead of the 2020 US elections
• This update is only one of many changes the social platform has made since the Cambridge Analytica scandal

Source: The Wall Street Journal

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Facebook takes more action to remove fake accounts

• In Facebook’s latest transparency report, the social media giant has revealed it estimates 5% of its total monthly active users to fake accounts
• The report also outlines how Facebook has and will continue to deal with this issue

Source: Facebook

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Google search gets a fresh facelift

• Sponsored posts will no longer be highlighted with the green text we’re all used to. Instead the word ‘ad’ will be placed in bold black letters underneath the title
• Organic listings will also now display the website’s favicon (this is the small thumbnail you see next to website name in the tab of your browser)

Source: Mobile Marketer

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Facebook set to launch its own cryptocurrency next year

• Called ‘globalcoin’, Facebook is planning on releasing its own currency system to a dozen countries in the first quarter of 2020
• The social platform hopes to make funds transfer across borders easier by removing red tape and associated fees

Source: BBC

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Facebook files patent for AR glasses

• Long speculated, Facebook has officially filed a design for augmented reality glasses with the US Patent Office
• The design reveals that it plans to feed sound directly into users ears

Source: US Patent and Trademark Office

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