This week in media news, we look at how the coronavirus and lockdowns have affected web and social media traffic, and flow-on effects for social media and digital strategy decisions.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
- As many countries enter variations of lockdown, working from home, and social distancing, millions of people turn to the internet to stay connected.
- Some web providers are reporting up to 50% more internet usage across the US, UK, Europe, and Australia.
- This presents major opportunities for companies’ social media and content strategies.
Source: The Guardian
- Facebook and Twitter both acknowledge that despite an increase in screen time for users, many businesses have been forced to close or suspend marketing campaigns during coronavirus uncertainty.
- Despite an increase in news article consumption, video and voice calls and messenger services, both platforms have reported that the traffic is not translating to revenue or profit.
Source: Mobile Marketer
- The feature provides users with information about staying connected for social wellbeing, how to avoid online scams, and tools for digital learning and working from home.
- This is accompanied by WhatsApp’s World Health Organisation chatbot that supplies reliable information about symptoms, social distancing, and where to receive medical attention.
Source: Social Media Today
If you’ve read through and want some extra guidance, I am offering a limited amount of #CoronaReady Strategy Sessions with my senior consultants.
But, they are filling up quickly so be sure to jump on it quickly – only the strong will survive!