This week in social media news, Instagram tests new stories notifications feature, while Facebook brings back paid search ads and Pinterest launches Mobile Ad Tools.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
Kerwin
Instagram testing “Stories about you” feature
- Instagram is potentially rolling out a “Stories about you” button in the notifications tab
- The feature notifies users when they’ve been tagged in a story and allows them to view all stories they’ve been tagged in
- Users have traditionally been notified of tags in stories via DM, but the move would consolidate all notifications in the same place
Source: Social Media Today.
Facebook Ad Manager brings back search ads
- Facebook discontinued paid search results in 2013, but are in the process of reintroducing it to business pages
- Facebook reportedly facilitates over 2 billion searches per day
- Businesses will now be able to pay to advertise their business in users search results
Source: Social Media Today and Tech Crunch.
Pinterest launches Mobile Ad Tools
- Mobile Ad Tools launched on the 25th of July and is targeted at small to medium sized businesses
- Features include adjusting daily budgets, pausing an ad, detailed targeting options and setting campaign duration from your mobile
Source: Pinterest.
Facebook Creator Studio’s new tool for IGTV
- In July Facebook brought IGTV to their Creator Studio
- This allows businesses to schedule IGTV posts
Source: Facebook.
CEO and Founder at Business Mastery Pty Ltd
Kerwin Rae is a business strategist, high-performance specialist, and international speaker. He has studied and observed the psychology of performance for well over a decade now and how it translates to leadership, sales, relationships, mindset, and personal transformation.
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