THE SOCIAL MEDIA WRAP- 2ND AUGUST 2019

This week in social media news, Instagram tests new stories notifications feature, while Facebook brings back paid search ads and Pinterest launches Mobile Ad Tools.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

Instagram testing “Stories about you” feature

Instagram is potentially rolling out a “Stories about you” button in the notifications tab
The feature notifies users when they’ve been tagged in a story and allows them to view all stories they’ve been tagged in
Users have traditionally been notified of tags in stories via DM, but the move would consolidate all notifications in the same place

Source: Social Media Today.

Facebook Ad Manager brings back search ads

Facebook discontinued paid search results in 2013, but are in the process of reintroducing it to business pages
Facebook reportedly facilitates over 2 billion searches per day
Businesses will now be able to pay to advertise their business in users search results

Source: Social Media Today and Tech Crunch.

Pinterest launches Mobile Ad Tools

Mobile Ad Tools launched on the 25th of July and is targeted at small to medium sized businesses
Features include adjusting daily budgets, pausing an ad, detailed targeting options and setting campaign duration from your mobile

Source: Pinterest.

Facebook Creator Studio’s new tool for IGTV

In July Facebook brought IGTV to their Creator Studio
This allows businesses to schedule IGTV posts

Source: Facebook.

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Kerwin Rae

CEO and Founder at Business Mastery Pty Ltd

Kerwin Rae is a business strategist, high-performance specialist, and international speaker. He has studied and observed the psychology of performance for well over a decade now and how it translates to leadership, sales, relationships, mindset, and personal transformation.