This week in media news, Google seems to be jumping onto the gaming trend, LinkedIn continues to up their messenger and ads game, and there’s talk of Facebook bringing in a new cryptocurrency.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
- Twitter has been releasing major events monthly calendars for the last few years.
- It includes key dates for selected events, what type of events they are, and tweet volume stats from previous years.
- Download the full 2019 Twitter calendar here to add as an essential tool in your current marketing strategy.
Source: Social Media Today
- Facebook’s new project Blockchain will launch a new cryptocurrency to allow users of all of Facebook’s apps to exchange money between friends and family.
- This will be especially useful for those sending money home. Facebook specifically aims to help people who are working internationally to send money back to their family.
- This cryptocurrency will start with WhatsApp, the messaging app owned by Facebook.
- This may change how you connect with your audience. Keep an eye out while Facebook finishes up its final plans.
Source: Social Media Today
- Lookalike audiences, which is also a feature available on Facebook and Google, allows advertisers to reach potential customers who have similar characteristics to their current customers.
- However, if your current audience is not your exact target market, then the lookalikes will be the same. And just because the lookalikes are similar, doesn’t mean they will respond the same way to your content.
Source: Social Media Knowledge
- Google’s newest video game platform aims to free players from the limitations of traditional gaming consoles by allowing access to their games at all times and on nearly any screen.
- Google gives the example of watching a content creator play Assassin’s Creed Odyssey, a Stadia user clicking the ‘play now’ button on the Stadia controller, and being able to play the game with no download, no update, no patches and no installs.
- It will first launch in select countries including the U.S., Canada, U.K. and parts of Europe.
- LinkedIn Messages now has the ability to share your calendar availability directly to a LinkedIn message to easily organise meetings or an event.
- To do so, tap on the new ‘Availability’ button within LinkedIn messages to see your calendar, then select open time slots to propose a time.
- According to Social Media Today, you can also add a ‘Location’ option to propose a place to meet as well.
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