Social media wrap

This week in media news, Instagram and Pinterest experiment with shoppable collections, Facebook tests a Favourites option, and Twitter allows users to hide replies to tweets.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Twitter allows users to hide replies to tweets

  • Users can choose to hide and remove replies to their tweets.
  • If a Tweet has hidden replies, a small grey button will appear that gives users the option to “see hidden replies”.

Source: Twitter

Facebook tests new “Favourites” options with stories

  • The Favourites option would allow users to share their Facebook and Messenger stories with a select group of friends.

Source:  Social Media Today.

Instagram debuts shoppable holiday collections

  • A few small curated collections of products are available for purchase in-app, featuring items centered around popular themes of the year.
  • Some collections include #PartyLewk, #Wanderlust, #MakeUpQueens, and #NewParents

Source: Instagram.

Pinterest Shop – a huge opportunity for small businesses

  • Pinterest Shop showcases a range of Product Pins from 17 selected small retailers on Pinterest.
  • Each retailer has 20 items and Pinterest plans to expand to Pinterest Shop if it proves to be successful. 

Source: Retail Dive.



Kerwin Rae