This week in media news, Snapchat extends video ad limits, Twitter introduces swipeable timelines from Lists, and Facebook allows pages to rehearse Lives.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Snapchat extends video ad limit to 3 minutes

  • Snapchat’s previous limit on video ads was 10 seconds, which is now being increased to three minutes.
  • Users will still be able to skip past ads they don’t want to see.
  • The move is designed to give marketers more flexibility without changing user experience.

Source: Mobile Marketer.

Twitter introduces new swipeable timelines

  • Twitter users can now select up to five Lists to be used as alternate timelines to swipe between.
  • Lists allow Twitter users to compile lists of accounts and people they follow.
  • These Lists will then be used to create a timeline of content exclusively from users in the selected list.

Source: Twitter and Social Media Today.

Facebook’s new Live and Creator Studio tools

  • Facebook pages will now be able to rehearse Facebook Lives and broadcast them to admins only. 
  • Creator Studio will also allow users to schedule Instagram and IGTV content up to six months in advance, as well as adding auto-translate for 13 new languages.

Source: Social Media Today.

New Pinterest Group Board features

  • Members of Pinterest’s Group Boards will now be able to react to pins, including hearts, clapping hands, and question marks.
  • There is also talk of them rolling out a chat feature for Group Boards, where members can leave comments and discuss in a chat box next to pins.

Source: Pinterest.


Kerwin Rae