THE SOCIAL MEDIA WRAP – 26TH JULY 2019

This week in media news, marketers need to get across new Facebook ads formatting, TikTok tests a lot of new displays and features, and Pinterest adds self-help tools.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

Facebook shrinks ad space for mobile

The format for mobile ads on Facebook will be changing on August 19th, 2019
Changes include: cutting the number of lines of text in ads from 7 to 3, and the aspect ratio of images and videos in sponsored posts from 2:3 to 4:5
Facebook said this change was to help simplify formats and “improve consistency of [their] mobile experience.”

Source: Facebook

TikTok testing new displays and features

TikTok has been testing a Discover page to replace the Search tab, as well as a grid layout similar to Instagram’s, and an Account Switcher
They’re also testing a “For You” page which is based on their algorithms to recommend posts similar to users’ current preferences
Suggested Users, Sounds and Hashtags are also being tested to highlight top talent, and they’ve added a “downloaded” feature to show the number of downloads a video has had diverging from Instagram’s recent tests in removing likes from certain regions

Source: Tech Crunch

Snapchat reports increase in users and revenue

Snapchat is up from 190 million users in Quarter 1 to 203 million in Quarter 2 of 2019
It has made improvements on Android which has seen a boost in usage in regions where Android is more popular

Source: Social Media Today

New ‘Self-Help’ tools added by Pinterest

These ‘Self-Help’ resources will pop up when triggered by certain words or phrases used in search by users
Interactions within the resources are private and range from helping a user relax to self-compassion exercises

Source: Pinterest