THE SOCIAL MEDIA WRAP – 26TH JULY 2019

This week in media news, marketers need to get across new Facebook ads formatting, TikTok tests a lot of new displays and features, and Pinterest adds self-help tools.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

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Facebook shrinks ad space for mobile

• The format for mobile ads on Facebook will be changing on August 19th, 2019
• Changes include: cutting the number of lines of text in ads from 7 to 3, and the aspect ratio of images and videos in sponsored posts from 2:3 to 4:5
• Facebook said this change was to help simplify formats and “improve consistency of [their] mobile experience.”

Source: Facebook

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TikTok testing new displays and features

• TikTok has been testing a Discover page to replace the Search tab, as well as a grid layout similar to Instagram’s, and an Account Switcher
• They’re also testing a “For You” page which is based on their algorithms to recommend posts similar to users’ current preferences
• Suggested Users, Sounds and Hashtags are also being tested to highlight top talent, and they’ve added a “downloaded” feature to show the number of downloads a video has had diverging from Instagram’s recent tests in removing likes from certain regions

Source: Tech Crunch

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Snapchat reports increase in users and revenue

• Snapchat is up from 190 million users in Quarter 1 to 203 million in Quarter 2 of 2019
• It has made improvements on Android which has seen a boost in usage in regions where Android is more popular

Source: Social Media Today

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New ‘Self-Help’ tools added by Pinterest

• These ‘Self-Help’ resources will pop up when triggered by certain words or phrases used in search by users
• Interactions within the resources are private and range from helping a user relax to self-compassion exercises

Source: Pinterest 

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