This week in media news, Instagram is testing a shocking and controversial change, and Twitter makes more moves to protect democracy.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Instagram officially launches a quiz sticker

  • After quite a few months of testing, this week Instagram has officially made the sticker available to everyone
  • The feature is available in the stickers drawer on your stories, and allows you to quiz your followers on whatever you like
  • This tool is a great new way to spark engagement

Source: Fortune


Is watch party coming to Instagram?

  • Social Media Today has reported that watch party may be coming to Instagram
  • Just like on Facebook, groups will be able to watch a video simultaneously while also seeing their on camera reactions

Source: Social Media Today


Will like counts be disappearing from our IG feeds?

  • In one Instagram design change prototype, it looks like the social media giant are playing around with the idea of removing like counts from posts
  • In this design, only the person who uploads the image will be able to see how many people like the post
  • Instagram hopes this will help users’ mental health and well-being, allowing everyone to focus on the quality of the content and not the amount of likes

Source: Tech Crunch


Facebook might be adding a news tab by the end of the year

  • In an interview published on his Facebook page, Mark Zuckerberg has stated that he may be adding a dedicated news tab to the platform
  • At this stage it will be free for users to view

Source: Facebook


Dark Mode is now on Facebook Messenger

  • Facebook has rolled out the ability to change your messenger chat to dark mode
  • The feature can help reduce glare and eye strain in darker environments, as well as help android users save battery as it uses less energy to display black
  • We’ve been seeing this trend a lot lately as social media companies take on more social responsibility

Source: The Verge


Twitter makes moves to combat vote manipulation

  • This week Twitter has announced that it is doing more to combat content that are deceitful to voters
  • Users will now be able to report a tweet by selecting the ‘its misleading about voting’ option from their report a tweet section

Source: Twitter Blog


 

 

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