This week in media news, LinkedIn is stepping up their game with a range of new features, while YouTube has brought in a new feature that encourages you to binge watch videos.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


A range of new LinkedIn features has been announced

  • Hubspot has announced LinkedIn now helps users following trending stories. They are rolling out a new section on the platform that features ‘what people are talking about now’
  • The platform is introducing a chatbot that will look at two users’ calendars and suggest appropriate times for them to arrange a meeting
  • Artificial Intelligence smart replies will also be rolling out to LinkedIn’s chat
  • Users will be able to upload native videos directly to your feed from their mobile app
  • And lastly, LinkedIn is introducing a new blog-like publishing platform, which could be a game changer

Source: Hubspot


Facebook will now automatically translate your ads into different languages

  • Facebook’s Dynamic ads will now automatically translate your ads into different languages depending on the user’s viewing preferences and region
  • According to Facebook, “Facebook Dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet.”

Source: Social Media Today


YouTube announces new video experience

  • YouTube is rolling out an update for iOS users that allows them to swipe forward and backwards between videos
  • You will also be able to partially swipe either right or left to see a sneak peak of videos while the main video continues to play

Source: Social Media Knowledge


Are you using Facebook Pixel?

Source: Hootsuite


Interactive ads are here!

  • Mobile Marketer reports Sony has released a 360 degree interactive ad to advertise the new ‘Escape Room’ movie
  • The 360 degree banner shows a themed room that users can explore by solving puzzles while aiming to escape the room

Source: Mobile Marketer


You can now share what you’re watching on Netflix directly to your Instagram stories

  • Techradar announced that you can now share the shows you are binge-watching directly from the Netflix phone application to your Instagram stories without having to leave the app
  • The feature is currently rolling out on iOS devices only

Source: Techradar


 

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