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This week in media news, Instagram tests event invite stickers, following lists and IGTV series, while Facebook removes grey verification badges and tests Suggested Time options.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Instagram tests event invite stickers

  • Reverse engineers have spotted a new Invite stickers feature on Instagram stories.
  • The Invite sticker allows users to enter the title, date and location of an event, add to stories, which would then allow viewers to RSVP direct from the sticker.

Source: Social Media Today.


Snapchat launches Dynamic Ads feature

  • The feature would allow companies to synchronise their product catalogues with Snapchat, which Dynamic Ads would then use to generate five unique ad templates.

Source: Snapchat.


Facebook testing Suggested Time option for scheduled posts

  • Facebook is testing a Suggested Time feature when scheduling posts, that would recommend a time to page admins based on their audience’s activity.

Source: Social Media Today.


Facebook to remove grey verification badges

  • From October 28 onwards, Facebook will be removing grey verification badges from Facebook pages. 
  • The blue verified badges for public figures, brands, and media companies will remain.

Source: Marketing Land.


Instagram experimenting with following lists

  • Users have spotted an Instagram feature that categorises their following list into different topics and levels of engagement.
  • The option would automatically categorise followers into topics like Travel, Art, Beauty, and levels of engagement such as Most Shown in Feed, and Least Interacted With.

Source: Social Media Today.


New IGTV Series option

  • The Series option would allow users to sort their IGTV videos into different collections.
  • Videos as part of the same Series will show up as one playlist on the Series page, and viewers will be able to turn notifications on for each Series.

Source: Instagram.


 

 

Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd
Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae

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