This week in media news, more change come to Facebook’s algorithms, TikTok continues to dominate, and IGTV gets a facelift.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


IGTV gets Tik-tok style revamp

  • Moving away from a split screen style viewing and scrolling amalgamation, the long form video viewing platform has now moved to a singular scrolling feed
  • The new look is very similar to Snapchat’s discover feed, and Tik ToK

Source: Tech Crunch


Google ads focuses more on mobile first

  • Google has announced it is increasing ad units for mobile devices, allowing for advertisers to be discovered in more places
  • Their ad reporting features are also set to be improved

Source: Mumbrella


Facebook Ad changes could spell bad news for advertisers

  • Facebook has announced a ‘clear history’ button which will remove all the data stored by outside websites and apps that Facebook has access to
  • This means a smaller pool of people advertisers will be able to target

Source: Marketing Dive


Algorithm change for Facebook announced

  • Facebook has announced they will be simply asking users through surveys to determine which or whose posts to prioritize
  • This will be a mixture of friends, family, and brands/other publishers

Source: Engadget


TikTok downloads top the app store for a 5th quarter in a row

  • Again dominating YouTube, Instagram, WhatsApp and Facebook, TikTok remains the No 1 most downloaded app in the Apple store
  • The app has so fair gained over 33 million installs

Source: 9 to 5 Mac


Twitter testing option to live stream with friends

  • Similar to the old live streaming app Periscope, Twitter is working on a new way for live streamers to include audience members in the stream
  • So far it looks like the platform is allowing audio only guests to join

Source: Social Media Today


 

 

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