This week in media news, Twitter is innovating the way they do things, we give you the rundown on Facebook and Instagram going down, and Instagram is really taking e-commerce to the next level.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


#FacebookDown

  • If you haven’t been on social in the past week, here’s the breakdown:
  • Facebook and Instagram both went down for nearly the whole day late last week with Facebook attributing the error to a server configuration change
  • If your business was wondering about reimbursement for ads during the blackout, Facebook’s terms of service say that “under no circumstance will we be liable to you for any lost profits, revenues…related to Facebook products.
  • If you haven’t diversified your platforms, now might be the time to do so! Meanwhile, check out current Facebook Developer updates here

Source: Twitter


Instagram is coming into the e-commerce games hot

  • Instagram has officially launched a “check-out” feature to selected brands
  • The feature allows users to purchase a product without having to leave the app
  • They are also rolling out a feature that will save your card details, that way you’ll only ever have to enter your details once
  • Instagram will be charging each merchant a fee for each purchase that is made

Source: Instagram Press


Twitter launches new way to capture photos and videos on the platform

  • This new camera tool which is being rolled out to users allows you to swipe left from your timeline to capture an image or video, and even start a Twitter Live
  • You’ll be able to immediately add a caption along with recommend tags dependent on your location to easily visually tweet what you’re doing

Source: Twitter


The future of gaming is here!

  • Facebook and Snapchat are both rolling out dedicated Gaming channels
  • Facebook is introducing a gaming tab giving users access to instant games to play, gaming videos, e-sports, game publishers, and updates from gaming groups. Read more here
  • And Snapchat is planning to launch a new gaming platform on April 4 at its first developers conference in Los Angeles

Source: Mobile Marketer


Ever feel like shutting off from the ‘gram every now and then?

  • Instagram is rolling out a new ‘pause all’ notifications options that allow users to pause all notifications
  • The pause can be turned on for as little as 15 minutes, or as long as 8 hours

Source: Social Media Today


Twitter is designing a feature where users can subscribe to an individual thread

  • Twitter is trying to make their app more user friendly and engaging
  • By Twitter designing a feature where users can subscribe to an individual thread, users will never miss a beat

Source: Tech Crunch


 

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