This week in media news, new avenues open up to monetise your podcast, Facebook works harder to move influencers over to Watch, and Instagram adds another sticker to stories.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook is investing resources into influencer led Facebook Watch shows

  • The platform has created a funding program that provides support to influencers, publishers and studio production in creating shows for Facebook Watch
  • They are open to a variety of categories ranging from entertainment, news, and sports

SOURCE: Digiday

New report shows trends for increased Facebook engagement

  • Video posts illicit more engagement, but over half of you are still posting links
  • Posting on the weekend on average brings in 13% more engagement
  • The report analysed over 94,000 Facebook pages and 105 million posts
  • Check out the source here for more in-depth findings

SOURCE: Facebook Newsroom

Is it time to monetise your podcast?

  • Companies are coming up with their own models to turn your listeners to paid subscribers
  • To create paid listeners, Substack will email links to podcasts only to paid subscribers
  • Online magazine Slate has also launched a new service that offers members-only versions of shows

SOURCE: Digiday 

Is there new camera features coming to Twitter?

  • TechCrunch revealed that Twitter has been testing a new camera feature that allows users to access by swiping left on the home screen
  • With this new feature, users can overlay text on their images before posting to their timeline
  • It looks like Twitter is moving in a similar direction to Insta and Snapchat

SOURCE: TechCrunch 

IG is testing donation stickers

Source: The Verge