THE SOCIAL MEDIA WRAP – 21ST JUNE 2019

This week in media news find out how you can make payments via Facebook and discover how the social platform ranks comments.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

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Time to start working on your Spotify advertising strategy

• Spotify has announced advertisers will able to target Spotify free users based on their podcast streaming activity
• According to its most recent report, Spotify free has 123 million monthly users

Source: The Drum

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Sections from your Facebook business page may soon go missing

• On August 1st, Facebook will be removing some sections from business pages, with the social media platform urging businesses to integrate these into their main description section
• These are the sections that will be removed:
  • Mission, Company Overview, Biography, Affiliation, Personal Interests

Source: Social Media Today

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Facebook reveals more details about Libra – its new cryptocurrency

• Facebook’s new cryptocurrency will enable fee free funds transfers
• The service will operate under the newly formed subsidiary Calibra
• The wallet is expected to launch in 2020 and be available through Messenger, WhatsApp, or a Standalone app

Source: Facebook

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This week Facebook revealed how it ranks public comments on posts

• As well as following community guidelines, Facebook will also give preference to comments that are reacted or replied to a large number of times
• According to Facebook, these ranking algorithms only apply to public posts from pages with ‘a lot of followers’

Source: Facebook

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