This week in media news, Facebook tests new Hobbi app, Twitter rumoured to be working on Stories function, and Messenger rolls out One-Time API for businesses.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
- Hobbi is available in Colombia, Belgium, Spain, and Ukraine, indicating it is being tested in those areas before a potential global roll-out.
- Its description on the App store says Hobbi “wants to help you document and remember the things you love to do.” Hobbi’s interface focuses on saving and sharing images with noted similarities to Pinterest.
Source: Mobile Marketer.
- Twitter has bought Stories app developer Chroma Labs who build filters and templates for Instagram and Snapchat Stories. This has led to speculation they will be releasing their own Stories function.
- A representative from Twitter says the Chroma team will be “working to give people more creative ways to express themselves in conversations on Twitter.”
Source: Marketing Land.
- The feature would allow businesses to send messages to users asking if they would like to be notified on a particular topic in the future. If the users opt-ins, they will receive a one-time notification.
- Facebook says the API can be used for price drop alerts, back in stock, and important follow-ups that users would like to be notified about.