This week in media news, gain more awareness around your Google Ads game, and game-changing news for Facebook groups.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Big news for Facebook Groups

  • Launched in mid-2018, Facebook is slowly allowing more people to create groups with access only for paid subscribers
  • Facebook has previously allowed admins to charge anywhere from $4.99 to $29.99 USD per month
  • WARNING: read the T&Cs they include details of how much Facebook will take as commission and who will retain content ownership when you close down the group.
  • Facebook is also adding the following features to support group pages
    • New text post formatting options so your posts stand out in the feed
    • The ability to comment in discussions as the page

Source: Social Media Knowledge

YouTube expands testing of its own ‘explore’ feature

  • YouTube’s own explore feature, aimed to drive organic reach, is being rolled out to more users
  • This will see their recommendations algorithm being expanded to include more topics, videos, and channels than their current algorithm

Source: Social Media Knowledge

New search metric on Google Ads to improve optimisation

  • The ‘click share’ metric will be added to Google search to give advertisers a better sense of how they’re competing with other ads
  • Check out the example that Social Media Knowledge gives:
    “If you received 70 clicks, and your click share is 70%, then it’s estimated that there were another 30 clicks that you could have received if you had more extensions, better copy/content/offer, higher bids etc. On the flip-side, if you have received 100 clicks on search ads, but your click share is 5%, that means searchers choose to click on other people’s ads 1900 times to your 100? Why is that?”
  • The function has been available for shopping campaigns since 2015 and has proved popular

Source: Social Media Knowledge

Facebook Watch is only renewing one-third of news shows

  • In an effort to support sustainable video businesses, Facebook Watch has told publishers that only one-third of news shows will be renewed
  • A publisher who had their show renewed said they also only received 70% of the original budget, but was allowed to sell ad space

Source: Digiday

Calling all Twitter fans!

  • Twitter is opening up its doors to a Beta Testing group
  • The group will give users a first look at any upcoming features before they’re released to the public
  • If you’re interested, head to the source link below

Source: Twitter Feedback



Kerwin Rae