This week in media news, Instagram stories becomes more marketer friendly, talk of Facebook’s new meme-feed is getting real, and a new study reveals the ideal Facebook video length.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


You’ll now be able to link to an Instagram story

  • Instagram is now allowing users to share their Instagram stories outside of the platform
  • The feature can be used either on your own or someone else’s stories

Source: Social Media Today

Facebook is taking more measures to ensure Pages adhere to community guidelines

  • Facebook has added a tab on the Page manager which shows when:
    • They remove content that goes against Community Standards
    • They reduce the distribution of posts that are deemed ‘false’ by a third party fact checker
  • Checkout Facebook’s press release for more details

Source: Facebook Newsroom

Google My Business adds new feature to support local businesses

  • Google My Business has added a new feature for businesses who do not have a set physical location to instead indicate the areas that they service
  • Google hopes that this will boost visibility within search and maps

Source: Social Media Knowledge

New study shows 3 mins 20 secs is the ideal Facebook video length

  • In a study conducted by social content analysis company, BuzzSumo, 3 minutes and 20 seconds was deemed to be the ideal length for Facebook feed videos
  • The finding comes from an analysis of 777 million posts from 2018

Source: Social Media Knowledge

LinkedIn is stepping up its ad game

  • On top of LinkedIn’s options to create carousel ads, interest targeting and sponsored video content, most recently the platform has added its own version of ‘lookalike audiences’
  • These audiences will be matched based on professional qualifications, position, and job experience

Source: Digiday

Facebook is testing a meme-video feed

  • Facebook is trying to appeal to the younger demographic by testing a new meme-video feed, reports Mobile Marketer.
  • Facebook is also testing a feature which allows users to submit their own self-created memes to be featured on the platform
  • The feed will allow users to react to memes with one of the following options:
    • Funny
    • Alright
    • Not funny

Source: Mobile Marketer

Twitter is testing an ‘Original Tweeter’ tag

  • Social Media Today reports Twitter is testing a new tag that helps users identify who is the original tweeter in a tweet thread

Source: Social Media Today