THE SOCIAL MEDIA WRAP – 19TH JULY 2019

This week in media news, Instagram rolls out a second removal of likes in Australia, Snapchat pushes new shows to watch, and more platforms focus on supporting content creators.

Will you be implementing any o these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

Likes removed on Instagram for Australian users

You may have noticed today if you’re in Australia that you can no longer see how many likes other people receive on Instagram
Instagram has tested this once before but not in the Australian market
This is in an effort to remove pressure of likes and improve people’s experience on Instagram
What are your thoughts with this new change?

Source: Mumbrella

Snapchat launches Creator Shows with new programs

Snapchat is slowly rolling out new shows that include shows from Arnold Schwarzenegger, Serena Williams and Kevin Hart
It will be in a separate section from its current spot in ‘Discover’ for easier viewing of new episodes and programs
Its aim is to give advertisers more opportunities to align their messages with top influencers

Source: Mobile Marketer

Multiple platforms focusing more on supporting content creators

YouTube is adding a Super Stickers feature to allow fans to purchase stickers during live streams to support their favorite creators
Facebook is introducing Stars which will help fans send creators small payments during streams similar to Twitch’s Bit Emotes
And Twitter is creating a brand studio called ArtHouse which offers digital strategy, video creation and editing, influencer and artist management, and event live-streaming in an effort to help creators with their strategies

Source: Mobile Marketer