This week in media news, Instagram rolls out a second removal of likes in Australia, Snapchat pushes new shows to watch, and more platforms focus on supporting content creators.
Will you be implementing any o these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
Kerwin
Likes removed on Instagram for Australian users
- You may have noticed today if you’re in Australia that you can no longer see how many likes other people receive on Instagram
- Instagram has tested this once before but not in the Australian market
- This is in an effort to remove pressure of likes and improve people’s experience on Instagram
- What are your thoughts with this new change?
Source: Mumbrella
Snapchat launches Creator Shows with new programs
- Snapchat is slowly rolling out new shows that include shows from Arnold Schwarzenegger, Serena Williams and Kevin Hart
- It will be in a separate section from its current spot in ‘Discover’ for easier viewing of new episodes and programs
- Its aim is to give advertisers more opportunities to align their messages with top influencers
Source: Mobile Marketer
Multiple platforms focusing more on supporting content creators
- YouTube is adding a Super Stickers feature to allow fans to purchase stickers during live streams to support their favorite creators
- Facebook is introducing Stars which will help fans send creators small payments during streams similar to Twitch’s Bit Emotes
- And Twitter is creating a brand studio called ArtHouse which offers digital strategy, video creation and editing, influencer and artist management, and event live-streaming in an effort to help creators with their strategies
Source: Mobile Marketer
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