This week in media news, Facebook introduces new tools for brands, Twitter tests emoji reactions, and LinkedIn launches an events feature.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook launches customizable Stories templates

  • The templates can be accessed and edited via Facebook Ad Manager to be used for paid promotions across Facebook, Instagram, and Messenger.
  • Customizable options include colour, music, imagery, call-to-action, and text

Source: Facebook.

Facebook Messenger and Instagram Direct Messenger merge

  • Brands will now be able to manage both their Messenger and Instagram Direct messages from their Facebook page.
  • New features include assigning labels to each contact, sorting messages into folders, and setting up instant replies and away messages.

Source: Facebook.

YouTube testing option to reserve ad space in advance

  • Advertisers will be able to reserve ad space up to 120 days in advance with no minimum spend.
  • Advertisers won’t have to pay until the ads actually run.
  • The feature will run for the whole of 2020 at this stage, starting this November.

Source: Marketing Land.

Twitter tests emoji reactions to DM’s

  • Reverse engineers have spotted the option to respond to messages with emoji-like reactions.
  • There are seven options, including a laughing face, heart eyes, shocked, sad, angry, heart, and fire.

Source: Social Media Today.

LinkedIn launches events feature

  • Users can create events page, that includes location, date, time, and invite connections.
  • The feature is available via the Community tab, and is designed to promote networking and industry meet-ups.

Source: Marketing Land.



Kerwin Rae