THE SOCIAL MEDIA WRAP – 17TH MAY 2019

This week in media news, automation is taking over YouTube and Facebook ads, and Facebook restricts who has access to Facebook lives.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin

YouTube to introduce still image ads

Businesses will be able to create still image ads that feature in the explore page
The change means a lower barrier to entry as brands no longer have to create videos to advertise on YouTube

Source: Google

Instagram separates new and old likes, and adds an ‘unfollowed’ metric

As reported by Social Media Today, Instagram is looking at segregating new likes from likes you’ve already seen
They hope this metric will make it easier for businesses to see the newest metrics
Instagram creator accounts are also being given access to growth graphs which chart follows and unfollows

Source: Social Media Today

YouTube utilises machine learning to help brands create ads

Using the power of machine learning, YouTube has created a tool which will automatically pull a six second ad from a longer piece of footage
The tool promises to pull the ‘key elements’ and still deliver the message
Debbie Weinstein, Google’s VC of YouTube has said that the video will always end with the final call to action

Source: Tech Crunch

Facebook is also automating ads to make it easier for business owners

Here is a list of automations Facebook is rolling out:
- Multiple versions of your ad, as well as suggesting call to action buttons and other creative details
- Recommending tailored audiences and budgets
- Timely notifications about how your ads are performing and how you can improve them

Source: Facebook

Facebook tightens live streaming restrictions in the wake of Christchurch Massacre

On the 14th, Facebook announced that any user who breaks certain rules on the platform, including their Dangerous Organisations and individuals policy, will have their access to Facebook live removed
The announcement comes in the wake of the Christchurch Massacre which was broadcast by the gunman via Facebook live

Source: Facebook

Facebook testing link stickers and mentions for stories

Something that a lot of Facebook story’s users have been waiting for may be on the horizon:
Looks like Facebook is testing stickers to allow linking in stories

Source: Twitter