This week in media news, automation is taking over YouTube and Facebook ads, and Facebook restricts who has access to Facebook lives.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
Kerwin
YouTube to introduce still image ads
- Businesses will be able to create still image ads that feature in the explore page
- The change means a lower barrier to entry as brands no longer have to create videos to advertise on YouTube
Source: Google
Instagram separates new and old likes, and adds an ‘unfollowed’ metric
- As reported by Social Media Today, Instagram is looking at segregating new likes from likes you’ve already seen
- They hope this metric will make it easier for businesses to see the newest metrics
- Instagram creator accounts are also being given access to growth graphs which chart follows and unfollows
Source: Social Media Today
YouTube utilises machine learning to help brands create ads
- Using the power of machine learning, YouTube has created a tool which will automatically pull a six second ad from a longer piece of footage
- The tool promises to pull the ‘key elements’ and still deliver the message
- Debbie Weinstein, Google’s VC of YouTube has said that the video will always end with the final call to action
Source: Tech Crunch
Facebook is also automating ads to make it easier for business owners
- Here is a list of automations Facebook is rolling out:
- Multiple versions of your ad, as well as suggesting call to action buttons and other creative details
- Recommending tailored audiences and budgets
- Timely notifications about how your ads are performing and how you can improve them
Source: Facebook
Facebook tightens live streaming restrictions in the wake of Christchurch Massacre
- On the 14th, Facebook announced that any user who breaks certain rules on the platform, including their Dangerous Organisations and individuals policy, will have their access to Facebook live removed
- The announcement comes in the wake of the Christchurch Massacre which was broadcast by the gunman via Facebook live
Source: Facebook
Facebook testing link stickers and mentions for stories
- Something that a lot of Facebook story’s users have been waiting for may be on the horizon:
- Looks like Facebook is testing stickers to allow linking in stories
Source: Twitter
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