This week in media news, Instagram allows users to create face filters, WordPress buys Tumblr, and YouTube introduces members-only video content.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
Kerwin
Instagram allows users to create filters
- Facebook announced it will be releasing Spark AR, a tool that allows Instagram users to create their own face filters and effects.
- The tool has been in beta-testing since April, and is now available to the public.
Source: Facebook.
Twitter tests several new features
- Twitter has announced numerous new features are in the beta-testing stage.
- New features include search within DM’s, subscribing to notifications from any tweet, customizable timelines based on interests, support for live photos, and drag to rearrange photos whilst drafting a tweet.
Source:Twitter and Social Media Today.
YouTube tests members-only videos
- YouTube introduced channel subscriptions last year, allowing users to subscribe to their favourite channels to access merchandise, live-chat features, and exclusive posts.
- Channels will now be able to upload videos which can be seen by all, but feature a note indicating only paying members are able to click through and watch the video.
Source: YouTube and DigiDaily.
WordPress buys Tumblr
- Tumblr was sold from Yahoo! To Verizon in 2017, and Verizon recently announced they were looking to offload Tumlr to focus on their publishing sites, like HuffPost.
- Automattic, the company that owns WordPress, will be purchasing Tumblr for just a fraction of the price Verizon paid for it.
Source: The Washington Post.
Facebook explores video streaming subscription with Watch
- Facebook Watch allows users to browse video content from creators they follow, but will now include a paid subscription service.
- Facebook has partnered with four video content creators to create four channels Facebook users can subscribe to.
- The four channels are Britbox, Tastemade Plus, MotorTrend, and DropOut by CollegeHumour.
Source: Engadget.
CEO and Founder at Business Mastery Pty Ltd
Kerwin Rae is a business strategist, high-performance specialist, and international speaker. He has studied and observed the psychology of performance for well over a decade now and how it translates to leadership, sales, relationships, mindset, and personal transformation.
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