This week in media news, Instagram allows users to create face filters, WordPress buys Tumblr, and YouTube introduces members-only video content.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:

Kerwin


Instagram allows users to create filters

  • Facebook announced it will be releasing Spark AR, a tool that allows Instagram users to create their own face filters and effects.
  • The tool has been in beta-testing since April, and is now available to the public.

Source: Facebook.


Twitter tests several new features

  • Twitter has announced numerous new features are in the beta-testing stage.
  • New features include search within DM’s, subscribing to notifications from any tweet, customizable timelines based on interests, support for live photos, and drag to rearrange photos whilst drafting a tweet.

Source:Twitter and Social Media Today.


YouTube tests members-only videos

  • YouTube introduced channel subscriptions last year, allowing users to subscribe to their favourite channels to access merchandise, live-chat features, and exclusive posts.
  • Channels will now be able to upload videos which can be seen by all, but feature a note indicating only paying members are able to click through and watch the video.

Source: YouTube and DigiDaily.


WordPress buys Tumblr

  • Tumblr was sold from Yahoo! To Verizon in 2017, and Verizon recently announced they were looking to offload Tumlr to focus on their publishing sites, like HuffPost.
  • Automattic, the company that owns WordPress, will be purchasing Tumblr for just a fraction of the price Verizon paid for it.

Source: The Washington Post.


Facebook explores video streaming subscription with Watch

  • Facebook Watch allows users to browse video content from creators they follow, but will now include a paid subscription service.
  • Facebook has partnered with four video content creators to create four channels Facebook users can subscribe to.
  • The four channels are Britbox, Tastemade Plus, MotorTrend, and DropOut by CollegeHumour.

Source: Engadget.


 

 

Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd
Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae

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