This week in media news, Twitter continues to go downhill, Facebook sets the record straight, and have you thought about how your brand sounds?

Will you be implementing any of these into your digital marketing strategy? I’d love to hear your thoughts, post in the comments below:


No… Facebook isn’t limiting the reach of your posts to 25 friends

  • As Facebook has reported, ‘”Though multiple publications have debunked this meme, it continues to persist. So, to clear things up: No, Facebook does not set a limit on the number of people whose posts are shown in your News Feed”
  • So let’s not stress…people are still seeing your Facebook posts

Source: Facebook Newsroom

Is Twitter on a slippery slope?

  • Shares in Twitter have decreased by 6% since Twitter’s latest Q4 Report, which you can view here.
  • Twitter claims “…growth was impacted by ongoing health efforts in Q4, both due to how we resourced and prioritized our work and the impact from ongoing success removing spammy and suspicious accounts.”
    This is now the second quarterly report from Twitter that shows a decline in their growth
  • The platform has also finally revealed their daily active user figures and unsurprising to many, it ranks second last amongst the biggest social media platforms
    At 126 million daily active users, they are a far cry from Facebook’s 1.52 billion  

Source: Twitter

Brands are now thinking about how they sound

  • With the rising popularity of Amazon’s Alexa and Google Home, it looks like we’re coming into the age of voice and sound 
  • Mastercard is the latest brand to get onboard, debuting their ‘sonic branding’. Check it out in this Marketing Dive article

Source: Marketing Dive

Update: Facebook Pages soon to be able to respond to Instagram DMs

  • Last week on the Social Media Wrap I reported that Facebook is developing a new feature that will allow users to receive both Facebook and Instagram direct messages in one place
  • Marketing Land has revealed updates on the new feature, claiming the feature will be rolled out in the upcoming weeks to users in the U.S and Brazil
  • Users will be able to respond to both platforms DMs through the Pages Manager app on both mobile and desktop

Source: Marketing Land 

Instagram direct messaging is coming to desktop 

  • Social Media Today reported that Instagram is finally testing a new feature that will allow users to access their DMs from the web version

Source: Social Media Today

IGTV is trying to drive traffic to longer-form content

  • Variety claims we are going to start seeing IGTV previews in our feed
  • This seems to be apart of Instagram’s larger efforts to help IGTV gain more traction and encourage users to start watching longer-form content

Source: Variety

You’ll now be able to go live on LinkedIn

  • Often slow to the mark, LinkedIn has finally added their own live streaming option
  • This will initially only be available in the US and via invite only. If you’re keen on this you can jump on their contact form to get on the list
  • The rest of the world will just have to wait!

Source: Tech Crunch

Kerwin Rae