This week in media news, Twitter reveals it’s features for 2020, Instagram replicates TikTok, and Facebook rolls out Facebook Pay.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook set to limit the number of ads a page can run

  • Facebook announced the limitations will begin mid-2020, and will affect a small number of businesses before being rolled out worldwide.
  • They have explained that this is because running too many ads at the same time can affect the ad’s performance, so they will be capping the number of ads that can run at the same time.

Source: Facebook and Social Media Today.

WhatsApp Business introduces catalogues

  • Companies with a WhatsApp business account are being allowed to create catalogues with product descriptions, prices, and SKU’s.
  • The feature is currently available in the US, UK, Mexico, Brazil, Germany, India and Indonesia, but will be rolled out globally soon.

Source: Retail Dive and WhatsApp.

Instagram replicates TikTok with new Reels feature

  • The Reels feature enables users to create, remix, and share short videos. Tools include music, variable speed, and text.
  • The feature can be accessed through the Stories camera, but will initially only be available in Brazil.

Source: Tech Crunch and Social Media Today.

Facebook rolls out Facebook Pay

  • Facebook Pay, an entirely different feature to the Facebook’s proposed Libra cryptocurrency, has been rolled out across the US.
  • Facebook Pay can be used to purchase products within Facebook, Instagram, WhatsApp, and Messenger.

Source: Facebook.

Twitter announces upcoming features for 2020

  • New features include: “Remove me from this conversation” which allows users to remove themselves from a thread of tweets, opting for a tweet not to be retweeted, permission required before @mentioning someone, remove @mention from conversation, and tweets shown only to certain #’s and friends.

Source: Twitter.



Kerwin Rae