Social Media Wrap 14th of February 2020

This week in media news, Snapchat addresses mental health, Instagram gives users unfollow suggestions, and Pinterest rolls out a Verified Merchant’s program.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Snapchat launches “Here for you” mental health support.

  • Users who type mental health-related keywords into Snapchat’s search bar will be shown Snapchat’s new “Here for you” feature which includes resources from experts designed to help users cope.
  • Words such as anxiety, depression, or bullying will prompt the resource and a list of relevant content that talks about mental health in a productive way.

Source: Social Media Today.

Instagram shows users “Least Interacted With”

  • Instagram will now show divide users Following categories into two lists, Most Shown in Feed, and Least Interacted With.
  • The feature is designed to bring users closer together with the people and accounts that genuinely interest them.

Source: Tech Crunch.

Pinterest debuts Verified Merchant program

  • After a holiday quarter increase in revenue, Pinterest launched a Verified Merchant program that allows users to browse products and purchase from trustworthy retailers.
  • Retailers will need to share customer service information, shipping policy, and other information in order to sign up. 

Source: Mobile Marketer



Kerwin Rae