This week in media news, Instagram tests shoppable ads, Facebook explores new tools for public figures, YouTube creates a Fashion hub, and much more.
Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:
- The new Fashion section will feature content from creators, brand collaborations, and trending videos in the beauty and fashion sector.
- YouTube says the move was inspired by the growing fashion and beauty community on YouTube, many of whom are up and coming artists and creators.
- Instagram is now testing the option to allow brands to advertise shoppable posts, that were previously only available as organic posts.
- Instagram Shopping has allowed brands to upload organic posts, tag pictured products, which can then be purchased by users.
- Facebook is slowly rolling out a new desktop layout, which is designed to make it easier for users to navigate their favourite elements.
- The update features tabs along the top of the screen where users can switch between sections like News Feed, notifications, and groups.
- Users will also notice the Discover section has been removed.
Source: Social Media Today.
- New tools such as multi-contributor stories, and swipe up links in stories are currently being tested for potential roll-out.
- Multi-contributor stories were first tested at music festival Tomorrowland, where the official festival account uploaded a story, and the artists were able to contribute from their devices with links back to their page.
- Swipe-up links in stories and the ability to tag products in photos are also being considered for high-profile accounts. Facebook says the move is designed to help monetize accounts with large online presences.
- Some Instagram users have spotted a new story feature that allows them to record multiple clips as part of one single video story.
- Similar to TikTok, users can adjust the speed and timer of the video stories.
Source: Business Insider.
- Facebook Dating was announced earlier this year, and has been tested in small markets worldwide. It was launched in the US earlier this week.
- Facebook users over the age of 18 can opt-in to the service and swipe to match with other Facebook users, and will be able to see any mutual friends or liked pages they share.
- Users can sync up their Instagram profile to add Instagram posts and stories to their dating profile.
- The “Secret Crush” feature also lets users anonymously select nine Instagram or Facebook users and add them to their “Secret Crush” list.
- Those users are then anonymously notified someone has a crush on them. They can then select their nine “Secret Crushes”, and if they are on each others list, they can match their Facebook Dating profiles.
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