This week in media news, Facebook continues to improve the transparency in its newsfeed, Instagram’s new boost feature will help influencers and brands reach more people, and Australians are the first to get Facebook avatars.

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


You can now officially ‘go live with guests’ on Twitter

  • Twitter officially announced on the 30th of May their new ‘go live with guests’ feature
  • It will allow a users’ friends to join their live broadcast

Source: Twitter

Facebook reveals why they show you certain organic posts

  • Social Media Knowledge has reported that Facebook’s organic posts will now feature a ‘Why Am I Seeing This?’ button, like the one available on sponsored posts
  • Clicking the button will tell users a number of things such as why they are seeing the post i.e. if they are friends with the person or if they have liked the page, how often they interact with posts from this person or page, and how popular these types of posts are

Source: Social Media Knowledge

LinkedIn partners with Moat Analytics to support video performance analytics

  • LinkedIn has announced they are partnering with Moat Analytics to provide third party verification on viewability metrics
  • The business networking platform says that the integration will also help users make more informed decisions about the type of video content they produce

Source: LinkedIn

Australian Facebook users first to get new bitmoji-like characters

  • Remember bitmojis? Facebook has launched a similar sticker pack called Facebook Avatars
  • The avatars are self customisable so that users can emulate their likeness. The character will then be available for use in personalised stickers

Source: Tech Crunch

Brands can now turn organic Instagram posts into ads

  • Instagram has announced that brands will be able to boost organic posts made by influencers to become ads and reach a wider audience
  • The feature will be available on posts marked with the ‘paid partnership’ tool

Source: Mobile Marketer