This week in media news, platforms are stepping up their scheduling game and retailers need to move towards digital fast!

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below.

Kerwin


Businesses will now be able to schedule videos directly to Instagram

  • Instagram has now integrated scheduling abilities with third party apps
  • The addition allows videos and carousel images to be scheduled to automatically post
  • There are strict guidelines when it comes to scheduling videos, be sure to check them out on Instagram’s website

Source: Social Media Today


Twitter is rolling out new changes to image support

  • PNG files will soon automatically be changed to the JPEG file when uploaded to Twitter
  • These changes are beneficial for brands who want more consistency with their timeline images
  • The uploaded files with be changed to a reduced file size, so if you are uploading high quality images, you may need to keep an eye out
  • This new feature will be rolling out on the 11th of February

Source: Twitter Community


58% of retail sales will be impacted digitally by 2023, according to report

  • According to a report by Forrester, 58% of all retail sales will be touched digitally
  • This refers to everything from online sales to purchasing decisions that are influenced by digital technology such as online marketplaces, and digital advertising
  • Last year 36% of sales were affected this way

Source: Retail Dive


Tweet deck upgrades scheduling options for Community Managers

  • Social Media Today announced that Tweet Deck finally allows scheduling of content which includes multiple images and videos

Source: Social Media Today


Businesses can now add product information to relevant Google searches

  • Google is now allowing businesses to add custom product information when their product comes up in relevant search results
  • The new option gives businesses more control over how they appear in searches

Source: Social Media Today


 

 

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