This week in media news, TikTok users can now insert GIF’s from Giphy, Pinterest introduces browsable catalogues, Snapchat presents Instant Create, and could Instagram and WhatsApp be getting renamed?

Will you be implementing any of these into your digital marketing strategy? Anything we missed? I’d love to hear your thoughts, post in the comments below:


Facebook may rename Instagram and WhatsApp

  • Facebook will be rebranding both Instagram and WhatsApp, as “Instagram from Facebook” and “WhatsApp from Facebook”
  • The decision has been met with controversy, as Facebook’s reputation has been tarnished by data and privacy scandals
  • There are concerns the association could affect how people feel toward Instagram and WhatsApp
  • Zuckerberg reportedly made the call as he believes Facebook deserves more credit for Instagram and WhatsApp’s growth

Source: The Information.

TikTok to introduce GIF’s via Giphy

Source: TikTok.

Pinterest rolls out browsable catalogue alongside pins

  • Businesses can now attach a catalogue to product pins
  • When clicking on a product pin, users can click a button that says “see more from brand”, and browse similar items from the seller

Source: Marketing Dive.

Snapchat launches new ad creation process

Source: Snapchat and Social Media Today.

Kerwin Rae