Kerwin Rae social media specialist Keane Marsh shares how you can maximise
organic reach by focusing on utility-content that’s useful to your audience. Here are six tactics you can add to your online marketing mix to get cut through with your audience and increase engagement, likes, comments, clicks and shares.
This week’s wrap on social media has a common theme, there’s a lot of feature testing that helps users better engage with content. With Twitter testing new reply formats and Facebook testing links in stories and a ‘things in common’ label.
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While it is still early days, smart businesses will be familiarising themselves with the Facebook Watch and Show pages now so they can stay ahead of the curve as the social media landscape changes once again.
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The whole office got excited this past week with the roll of our Facebook Watch in Australia, plus features added to time tracking on YouTube and music on Snapchat.
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Facebook continues to roll out features, the first with an ads creative tool for turning images into videos together with allowing admins to pin comments inside Groups. Instagram rolls out a new engagement tool and LinkedIn is making it easier for candidates to find jobs with their preferred companies.
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