Business & Automation
Building a brand in 2018
To get branding really right you’ve gotta know what direct response marketing is, what the mere exposure effect is and how supply and demand works.
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Motivation
Tough Love with Kerwin: Your age is not an excuse!
Let me tell it to you straight. For all of you people out there who are using age as excuse, listen up. Age has nothing to do with it. I don’t care if you’re 30, 50, or 80. Don’t pull the ‘age’ card as a reason to stop starting.
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Social Media
Followers vs Community
We’ve got to stop looking at followers as numbers, and start looking at them as people we care about who are invested in the community and culture we are creating online.
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Social Media
Four tips to create killer content
If you’re serious about taking your content marketing to the next level, it’s crucial to understand the landscape of social media.
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Relationships
The herd factor
When a child is born a biochemically healthy woman will release an enormous amount of oxytocin into her bloodstream. That oxytocin is also known... READ MORE
Psychology & Mindset
Live your purpose
If you’re not doing something that fulfills you, shut it down or put it under management and go and find what it is you do love.
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Interviews
Australian fitness star Tiffiny Hall: ‘The struggle to juggle is real’
Biggest Loser star and TV personality Tiffany Hall was at the top of her game professionally, but she still had one goal unticked – starting her own business.
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Rants
Keep the culture clean
Fire everyone in your business mentally at least every six to 12 months and then ask yourself the question, would I hire them back?
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The Social Experiment
The Social Experiment 24 – Learning to Trust my Gut
[The Social Experiment 24] More DIFFICULT... READ MORE
Social Media
Discover The Power of Storytelling
It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.
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