So you have seen me promoting Snapchat a lot lately https://www.snapchat.com/add/kerwinrae (follow me @kerwinrae) and I have had a ton of people ask me:
Why are you using Snapchat? Isn’t it an app for teenagers to get in trouble with sending nude pics to each other? Snapchat has officially matured (but I haven’t)!
I am now posting videos of my life and business behind the scenes every day (follow me to check it out).
Here’s the scoop on Snapchat for business.
Firstly – Snapchat is a smartphone app that allows you to take short 10 second videos and photos that you can animate with drawings and pictures.
You then send it to either individuals or (this is where the opportunity is) communities of followers in what is called a “story” who view and consume these pics and videos.
Because it is pics and 10-second videos the engagement is high because the attention span is low.
Some of the biggest brands on the planet are jumping on board, such as Disney, Nat Geo, Apple, The White House, Coca-Cola, Gary Vaynerchuk, Pandora Music and much much more…
Snapchat is becoming commercial for business. Where the eyeballs go the money flows…
Snapchat is blowing up for business. Like I said some of the biggest brands are already on board and using it to promote and engage their communities.
And here’s why?
Snapchat has:
Over 100m daily active users Worldwide
Over 2m daily active users in Aus (that’s almost 10% of our population and it’s growing fast)
77% users over 18 (this demographic is super valuable for businesses)
2% users over 55 (Grandma isn’t on it to send nudies she’s engaging in content)
7 BILLION video views per day (that is huge!)
And Snapchat is the most opened smartphone app right now (where the eyeballs go the money flows)
Facebook saw this coming when they tried to buy Snapchat for $3 Billion dollars in 2013 and got rejected (Ouch!). At the time, I thought they had rocks in their head BUT now I know why (I am slow when it comes to tech).
The best part is it is only just starting to blow up NOW for business!
That means you can cash in on the opportunity – IF you know how to use the thing!
I should point out Snapchat isn’t a straight lead generation tool. It is an incredible tool that allows you to engage with your audience and let them see snapshots of your life and business at a personal level. Personal engagement is THE currency of Social Media today and Snapchat delivers this in spades.
The level of personal connection created on this app is HUGE.
Below is the timeline of snapchat’s life so far from Gary Vaynerchuk’s blog you will also find a great user guide there as well to show you the basics (until I get around to writing one myself!).
To finish – I was HUGELY SKEPTICAL about snapchat just being yet another tool that would distract me but the more data I see and the more I use it and communicate to my audience with, the more I am becoming convinced of its purpose as a business tool.
Let’s follow the journey and see what happens: Add me by clicking this link https://www.snapchat.com/add/kerwinrae or by searching for Kerwinrae in your snapchat app – or scan the image below:
- The Art of Listening from a World-Class Manager | Adam Mendler | S2 EP 4 - April 13, 2021
- The hidden power of mushrooms | Julian Mitchell | Unstoppable #114 - October 13, 2020
- From the navy to the business world | Anthony Richardson | Unstoppable #113 - October 5, 2020
Great article Kerwin! I started on Snapchat a while ago and got slack on it, so thanks for the reminder to keep it going. I’m loving your snapchats and they are giving me ideas for mine, so thanks for that. I have been using Periscope to get more people adding me on Snapchat since that is where my largest following is. That has been working well 🙂
Hey Lisa! Thanks for stopping by and thanks for your question on snapchat this morning. I’m about to get stuck into Periscope in a big way keep your eye out 🙂
Love this article. I live and breath social media and live that snap chat allow us to share our story. I think the biggest thing for me was being ok with sharing me to the world. Now I am all over it. Thanks for a great article
You’re most welcome 🙂
It??s actually a nice and useful piece of information. I??m happy that you just shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
Great article Kerwin, I just used it as a reference for a Digital Marketing proposal I’m writing at the moment.
Great stuff Luke glad it was helpful!
Bro, how do you manage all these different channels, especially ones like Snapchat that have to be from your own phone?
Don’t you feel overwhelmed by it all?
I schedule lots of time to engage on social media
wow someone did some work on that infographic