Sarah Cichy

How to tell your brand story 

Personally I’ve had a love hate relationship with PR. With an abundance of options available to us as business owners to tell our brand story, it’s no secret that I prefer Facebook advertising. In this episode I quiz PR queen Sarah Cichy on if public relations is right for all businesses, if business owners can do it without an agent, and we even get into the great legalisation debate. Will my mind be changed for good?

In this episode, you will learn:

  • 7:00 Is my business ready for PR?
  • 10:59 Social media v PR – Is it one or the other?
  • 21:18 How to pick an agency
  • 27:05 The emerging market around cannabis legalisation
  • 32:40 The great legalisation debate



Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd
Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae

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