Your ideal client is your target market – right? So who is your ideal client?
Have you created a client avatar of your ideal client? If you haven’t – you have to get on to it.
It’s a bit of work, but it’s time and effort well spent because if you don’t know who and where your ideal clients are, you won’t be able to sell to them.
If you don’t know how to drill down on this then jump on to Google and punch in, client avatar worksheet or template. Just browse the template options for the best fit for your business and that’s a great starting point.
Do the work and some research on this because this is the foundation of all your marketing work. Once you know who your A client is, where they live and what they do, it makes it so much easier to talk to them directly.
You’ll have perhaps market segments, let’s group them as your A client – your optimal client, you B client – still very desirable, and C clients – these may not be desired as prospects.
For me, personally I’m only interested in A’s and B’s, I’m not interested in working with C grade clients. Look I might have C clients working with me peripherally, but when it comes to a personal one on one association I’m only ever looking for the A’s and B’s.
Just to clarify too, my B’s are B’s who have the aspiration, motivation and desire to become A’s.
The kind of drill down deets are: what is their gender, age, income, location demographic of your ideal client? Are they married, do they have kids, are they interested in certain sports, political affiliations or hobbies?
This helps you communicate with them in the most appropriate and appealing way, afterall you want their attention, and you want them to choose your product or service above others in the marketplace.
So ask the big questions and drill down on who your client avatar is.
Hopefully that helps.
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