A lot of people ask me, how do I get such high levels of performance out of my team?

The answer is twofold.

Number 1: Planning.

We do ridiculous levels of planning and review and the second thing that we use is a little concept called social pressure.

Social pressure is that feeling when you’re expected to do something by those people around you that you like, trust and respect. It is that little thing that pushes you to go the extra mile when you don’t want to.

There’s an old saying, “People will do more for others than they will for themselves”. 

That’s called social pressure.

So, one of the things that we do is we create high levels of transparency, so everybody knows, every single day, what everyone else is working on, so when they show up the next day, it increases the likelihood of it getting done.

If you wanna learn how to get more done, use social pressure. It creates high levels of internal drive and high levels of productivity. Social Pressure. Use it.


Kerwin Rae