In January 2016 I set out on a life-changing mission that would alter my business forever – I called it The Social Experiment.  

I want to share with you how I’ve made $12 million on Facebook alone in just over 12 months. But first, here’s some numbers that will make your head spin…

•   We’ve reached: 165,301,868 people
•   Our video views:  Exceeded over 55,489,254
•   Organic views: Of the number above, over 33 million are organic views
•   Direct engagement: With 7,862,458 people

You’re probably thinking, “Whatever Kerwin, there’s no way our business can bring in those results”.

And don’t worry, just over a year ago I was the same. But I knew that with over 2.3 billion people active on social media globally, it was sink or swim. So I made it my business to do everything I could to understand and master social media.

Here’s four incredibly easy Facebook hacks to get you started…

Facebook native video gets 70% more reach and double the engagement of YouTube links

I can’t stress how important this is. If you’re not making videos you need to start. Video is king on social media, especially on Facebook. And trust me, you don’t have to be a pro. Get real and authentic on a topic, add value to people’s newsfeed, be an authority in your field and watch your engagement grow.

Pictures posted on Instagram that are shared on Facebook get more reach

This is because Instagram is owned by Facebook so special treatment is applied when sharing across the two platforms. This is also a great way to repurpose content. Select an impacting, or entertaining image that’s captioned well on Instagram and share to Facebook to utilise greater reach.

Shares from your page to your personal profile can increase reach

Such a simple hack but even just sharing a post from your company’s page to your personal Facebook page can have a huge impact on your ability to reach more people.

Caption your videos

Get this, 82% of people watch video in silence – use CAPTIONS. You will be getting a lot more eyeballs on your clips.

Fast Growth Summit Social Media Series

In my Fast Growth Summit Social Media Series, you will get an abundance of tools and techniques to fast track your online presence so you can generate real leads and revenue.

Last time we ran a Fast Growth Summit all tickets SOLD OUT in 5 days…
Register now

• Author
• Recent Posts

Kerwin Rae

Fast Growth Business Specialist and Educator at Business Mastery Pty Ltd

Kerwin Rae is a businessman, investor, strategic advisor, author and international speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing, fast growth business principles, leadership and personal transformation.
Snapchat: @KerwinRae

Latest posts by Kerwin Rae (see all)

• The Social Media Wrap – 17 January 2020 - January 17, 2020
• Here’s how you can help with the Australian bushfire crisis - January 14, 2020
• The Social Media Wrap – 10th January 2020 - January 10, 2020