Business & Automation
Our viral video formula
Viral videos today are like a holy grail. Everyone wants it but no-one is sure how to get it, or make it happen. I’ll let you in on what I think is the magic that makes the viral video.
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Business & Automation
The hiring formula every business needs
HR is something we all have to master, especially if we’re going to build strong teams from the ground up. There’s a motto I use in business – ‘Hire slow, fire fast’ and this hiring formula ensures we do that. Here’s what we look for when recruiting talent…
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Business & Automation, Interviews
Lisa Messenger: On breaking, pivoting and growing
The ‘entrepreneur for entrepreneurs,’ Lisa Messenger, shares the story behind the breaking of global print mag ‘Collective Hub’ earlier this year. Typically and charmingly, she gives us the hustle, grit and grounding that helped her deal with that, and so much more. Lisa sits down and talks candidly to Kerwin Rae writer Meaghan Brown, who describes the business woman’s journey as ‘a true business story’.
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Business & Automation
Business is like a video game
When you start in business, with the intention of being in business until it becomes an established business, you simply must be able to recognise gaps in your skill, knowledge or experience and be prepared to fill those gaps as you need to.
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Business & Automation
Building a brand in 2018
To get branding really right you’ve gotta know what direct response marketing is, what the mere exposure effect is and how supply and demand works.
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Business & Automation
Our greatest hope is consciousness
If we are concerned about protecting our world and each other we must be concerned with our behaviours. If consciousness is a driver of behaviour, we must use our consciousness wisely.
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Business & Automation
Building a billion dollar business in 18 months
I’m not saying that you can’t sprint at different times in the marathon, but you need to know when to sprint and you need to know when to pace yourself.
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Business & Automation
Why on earth would anyone want to work for you?
The job market is huge and with the rise of technology, employees have more options than ever and can now even work all over the world. So the question is, why would anyone want to work for you? If you don’t know, let me tell you…
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Business & Automation
Working in the business vs working on the business
It’s so important to work from a purpose driven space. Because purpose is less about tasks and more about your mission and the main objectives that you’re working towards.
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Business & Automation
Why you should start a podcast
There’s a real opportunity in the market right now to make a dent in this space because so many industries are slow to come to the party when it comes to audio. Right now, you could go to the top of the charts and 98% of industries won’t have podcasts there…and if they do, I bet it’s few and far between.
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